Our Cookie Policy
Understanding how we use cookies to enhance your experience with Vital Naturals UK. Learn about your choices and rights regarding website tracking technologies.
Introduction to Our Cookie Policy
This Cookie Policy explains how Vital Naturals UK uses cookies and similar technologies on our website to improve your browsing experience, analyze site usage, and personalize content. We are committed to transparency and your privacy.
We believe in giving you complete control over your data and online experience. This policy provides clear information about what cookies we use, why we use them, and how you can manage your preferences at any time.
Quick Summary: We use cookies to make our website work better, understand how you use it, and provide you with a more personalized experience. You can control these preferences at any time.
What Are Cookies?
Understanding the basic technology that powers modern web experiences
Technical Definition
Cookies are small text files that are stored on your device (computer, smartphone, or tablet) when you visit a website. These files contain information that helps websites remember your preferences, login details, and browsing behavior.
Your Privacy
Cookies do not contain personal information that can identify you directly. They cannot harm your device or access other files. They are designed to improve your user experience while respecting your privacy and data protection rights.
How Cookies Work
When you visit our website, your browser stores these small files so that when you return, the website can recognize your device and remember your preferences. This makes your subsequent visits smoother and more personalized without requiring you to re-enter information repeatedly.
Think of cookies as helpful memory aids for websites – they help us provide you with a tailored experience while ensuring the site functions properly and securely.
Types of Cookies We Use
Different categories of cookies serve different purposes for your browsing experience
Essential Cookies
These cookies are absolutely necessary for our website to function properly. They enable core functionality such as page navigation, access to secure areas, and shopping cart operations.
What they do:
- Remember your shopping cart items
- Maintain your login session
- Enable secure payment processing
- Remember your language preference
Duration:
- Session cookies (deleted when browser closes)
- Persistent cookies (up to 1 year)
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve our website and user experience.
What they measure:
- Page views and user sessions
- Popular products and content
- Site navigation patterns
- Conversion rates and drop-off points
Third-party services:
- Google Analytics
- Hotjar (user behavior)
- Internal analytics system
Marketing Cookies
These cookies track your browsing activity to deliver more relevant advertisements and measure the effectiveness of our marketing campaigns. They help us show you products and content that match your interests.
How they help:
- Show relevant product recommendations
- Display personalized offers
- Measure advertising effectiveness
- Retarget users with relevant content
Your control:
- Can be disabled via cookie settings
- Respect your marketing preferences
- No tracking without consent
How We Use Cookies
Understanding the specific ways cookies enhance your Vital Naturals experience
Personalization & User Experience
Remember Your Preferences
We store your language selection, currency preference, and other settings to provide a personalized experience each time you visit.
Shopping Cart Functionality
We remember the items in your shopping cart so you can continue shopping from where you left off, even if you close your browser.
Wishlist Management
Your saved products and wishlist are stored so you can easily access them on future visits and share with friends if you wish.
Security & Performance
Secure Authentication
Cookies help maintain your login session securely, preventing unauthorized access to your account and ensuring safe transactions.
Website Performance
We use cookies to optimize page load times and improve overall site performance, ensuring a smooth browsing experience.
Search Results
We remember your recent searches to help you find products faster and suggest relevant items based on your browsing history.
Third-Party Services & Cookies
Working with trusted partners to provide enhanced services
Google Analytics
We use Google Analytics to understand how visitors interact with our website. This helps us improve our site structure, content, and user experience.
Purpose: Website analytics and performance monitoring
Data: Anonymous usage statistics, page views, user behavior
Duration: Up to 2 years
Payment Processors
When you make a purchase, payment processors like PayPal and Stripe may set cookies to secure your transaction and provide fraud protection.
Purpose: Secure payment processing and fraud prevention
Data: Transaction information, security tokens
Duration: Session-based, deleted after transaction
Social Media Integration
Social media platforms like Facebook and Instagram may set cookies when you interact with their buttons or embedded content on our site.
Purpose: Social sharing and personalized content
Data: Social media interactions, preferences
Duration: Varies by platform (up to 2 years)
Customer Support
Our customer support tools use cookies to maintain conversation context and provide you with personalized assistance.
Purpose: Enhanced customer service and chat support
Data: Support conversation history, preferences
Duration: Session-based
Important Notice
Third-party services have their own cookie policies, and we encourage you to review them. We work only with trusted partners who comply with data protection regulations and respect your privacy. You can disable third-party cookies through your browser settings, though this may affect functionality on some websites.
Managing Your Cookie Preferences
You have complete control over which cookies are set on your device
Your Options
Browser Settings
Most browsers allow you to control cookies through their settings. You can choose to block all cookies, receive notifications when cookies are set, or selectively allow cookies from trusted sites.
Cookie Preference Center
Use our cookie preference center below to customize your settings. You can enable or disable different categories of cookies and update your preferences at any time.
Opt-Out Tools
Industry organizations like the Interactive Advertising Bureau (IAB) provide opt-out tools that allow you to opt out of behavioral advertising across multiple websites.
Cookie Preference Center
Essential Cookies
Required for basic website functionality. Cannot be disabled.
Analytics Cookies
Help us improve our website by collecting anonymous usage data.
Marketing Cookies
Enable personalized recommendations and targeted advertising.
Browser-Specific Instructions
Chrome
Settings → Privacy and Security → Cookies and other site data
Firefox
Options → Privacy & Security → Cookies and Site Data
Safari
Preferences → Privacy → Manage Website Data
Edge
Settings → Site Permissions → Cookies and site data
Legal Information & Updates
Your rights and our commitment to transparency
Your Rights
Under UK data protection law and GDPR, you have several rights regarding your personal data and how cookies operate on your device.
- Right to be informed: Clear information about cookie usage (provided in this policy)
- Right to control: Ability to manage cookie preferences through your browser or our preference center
- Right to withdraw consent: Change your mind about marketing cookies at any time
- Right to data portability: Request data we hold about you in a portable format
- Right to erasure: Request deletion of certain data (subject to legal requirements)
Our Legal Basis
We use cookies based on different legal grounds depending on their purpose and your location.
Essential Cookies
Legitimate interest in providing functional website services
Analytics Cookies
Legitimate interest in understanding and improving website performance
Marketing Cookies
Your explicit consent (can be withdrawn at any time)
Policy Updates
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will notify you through:
- A prominent notice on our website
- Email notification (if you have subscribed to our updates)
- Updated "Last Modified" date at the top of this policy
We encourage you to review this policy periodically to stay informed about how we use cookies and protect your privacy.
Questions & Concerns
If you have any questions about this Cookie Policy or how we use cookies, please don't hesitate to contact us. We're committed to transparency and helping you understand your privacy options.
Call Us
+44 20 7584 7930
Mon-Sat: 9:00-18:00
Sun: 11:00-17:00
Visit Us
125 King's Road
Chelsea, London SW3 4RP
United Kingdom
Related Policies & Information
Comprehensive privacy and legal documentation
Privacy Policy
Learn how we collect, use, and protect your personal information in accordance with UK data protection law and GDPR.
Terms of Service
Understand the terms and conditions that govern your use of our website and purchase of our products.
Contact & Support
Get in touch with our customer support team for any questions about our products or services.
Last Updated
This Cookie Policy was last updated on January 15, 2025. We regularly review and update our privacy practices to ensure they remain current and compliant with evolving regulations.
Effective Date: January 15, 2025
Version: 2.1
Review Schedule: Annually or as needed for regulatory changes